{"id":232195,"date":"2026-04-14T11:12:08","date_gmt":"2026-04-14T09:12:08","guid":{"rendered":"https:\/\/deshalb.de\/?page_id=232195"},"modified":"2026-04-15T12:00:18","modified_gmt":"2026-04-15T10:00:18","slug":"webdesign","status":"publish","type":"page","link":"https:\/\/deshalb.de\/de\/webdesign\/","title":{"rendered":"Webdesign"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;74c69059-8e69-4122-b1e6-dfeabf6c5711&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_stops=&#8220;rgba(0,0,0,0.6) 0%|rgba(0,0,0,0.9) 100%&#8220; background_color_gradient_overlays_image=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(0,0,0,0.5)&#8220; background_color_gradient_end=&#8220;rgba(0,0,0,0.75)&#8220; background_image=&#8220;https:\/\/deshalb.de\/wp-content\/uploads\/2024\/09\/deshalb_Desha_Nujsongsinn_GraphicDesign_Munich_GrafikDesign_CreativeDirection_Neufahrn_Freising_Design_Branding_Illustration7.jpg&#8220; 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_module_preset=&#8220;f0c675ea-2574-4d0e-b725-30f8550a8550&#8243; title_level=&#8220;h4&#8243; title_font=&#8220;Proza Libre|Cormorant Garamond_weight||on|||||&#8220; title_text_color=&#8220;#1d3557&#8243; title_font_size=&#8220;14px&#8220; title_letter_spacing=&#8220;1px&#8220; title_line_height=&#8220;1.4em&#8220; custom_margin=&#8220;||10px||false|false&#8220; title_font_size_tablet=&#8220;13px&#8220; title_font_size_phone=&#8220;13px&#8220; title_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{%22#1d3557%22:%91%22title_text_color%22%93}&#8220;][\/et_pb_heading][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight||on|||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;20px&#8220; text_letter_spacing=&#8220;1px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; 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header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\">Webdesign \/ Website Relaunch \/ CMS Entwicklung<\/p>\n<p>[\/et_pb_text][et_pb_heading title=&#8220;Websites und Webshops, die Ergebnisse liefern&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;ddeb8c09-9078-4424-bc15-2efb6572e28e&#8220; title_font=&#8220;Miso|Cormorant Garamond_weight|||||||&#8220; title_text_color=&#8220;#0e0c19&#8243; title_font_size=&#8220;72px&#8220; title_line_height=&#8220;1.15em&#8220; title_font_size_tablet=&#8220;60px&#8220; title_font_size_phone=&#8220;40px&#8220; title_font_size_last_edited=&#8220;on|phone&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso Skinny|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; 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header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span style=\"font-family: 'Miso regular'; font-weight: normal;\">deshalb. entwickelt Websites, Relaunches und Webshops f\u00fcr Unternehmen, die digital klarer auftreten, Vertrauen aufbauen und mehr passende Anfragen gewinnen wollen.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Entscheidend ist nicht nur, dass ein Webauftritt gut aussieht. Er muss Inhalte verst\u00e4ndlich vermitteln, Nutzer sicher f\u00fchren, zur Marke passen und technisch sauber funktionieren. Genau deshalb entstehen Websites bei deshalb. nicht als lose Sammlung einzelner Seiten, sondern als durchdachtes Gesamtsystem aus Struktur, Design, Inhalt und Umsetzung.<\/span><\/p>\n<p>[\/et_pb_text][dipi_button_grid flex_direction=&#8220;row&#8220; justify_content=&#8220;flex-start&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][dipi_button_grid_child button_text=&#8220;Projekt anfragen&#8220; button_link=&#8220;https:\/\/deshalb.de\/de\/kontakt&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; button_text_color=&#8220;#FFFFFF&#8220; button_bg_color=&#8220;#000000&#8243; button_border_width=&#8220;3px&#8220; button_border_color=&#8220;#000000&#8243; button_border_radius=&#8220;50px&#8220; button_letter_spacing=&#8220;1px&#8220; button_font=&#8220;Miso|||on|||||&#8220; button_use_icon=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; 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background_color_gradient_overlays_image=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(0,0,0,0.5)&#8220; background_color_gradient_end=&#8220;rgba(0,0,0,0.75)&#8220; background_image=&#8220;https:\/\/deshalb.de\/wp-content\/uploads\/2025\/11\/deshalb_desha_nujsongsinn_Design_Strategy_Branding.jpg&#8220; custom_padding=&#8220;8vw||8vw||true|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{%22#1d3557%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;60px|60px|60px|60px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|true|true&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; global_colors_info=&#8220;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22header_text_color%22,%22color%22%93,%22gcid-9a15b43a-75da-4015-a522-d0ef1179ded7%22:%91%22body_text_color%22%93}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\">Viele Unternehmen haben eine Website online. Aber sie liefert keine Ergebnisse.<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso regular|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.4em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}&#8220; body_font_size_tablet=&#8220;15px&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220;]<\/p>\n<p><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Viele Webauftritte wurden nie wirklich sauber aufgebaut. Inhalte wurden erg\u00e4nzt, Strukturen erweitert, Hierarchien nicht konsequent durchdacht. Das Design passt nicht mehr zur Marke, das CMS ist umst\u00e4ndlich, und \u00fcber die Jahre kommt immer mehr dazu.<\/span><\/p>\n<p><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Das Ergebnis sind Websites, die zwar vorhanden sind, aber zu wenig bewirken. Leistungen werden nicht klar vermittelt, es entstehen zu wenige passende Anfragen, das SEO-Potenzial bleibt ungenutzt.<\/span><\/p>\n<p><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Oft ist die Website auch technisch veraltet. Design und Nutzerf\u00fchrung entsprechen nicht mehr den Anforderungen, Sicherheitsstandards sind \u00fcberholt, und die Weiterentwicklung wird zunehmend aufwendig. <\/span><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Genau an diesem Punkt wird ein klarer Neuaufbau oder ein sauberer Relaunch sinnvoll.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;&#8211;et_global_body_font||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">Eine Website muss f\u00fcr das Unternehmen arbeiten.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.17.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.4em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; ul_line_height=&#8220;2em&#8220; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; text_font_size__hover_enabled=&#8220;on|desktop&#8220; text_font_size__hover=&#8220;22px&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Eine Website ist kein Selbstzweck. Sie ist Teil von Vertrieb, Kommunikation und Positionierung.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Sie macht Leistungen verst\u00e4ndlich, baut Vertrauen auf und f\u00fchrt Nutzer gezielt zu den richtigen Inhalten. Gleichzeitig generiert sie Anfragen, vereinfacht Prozesse und nimmt dem Unternehmen Arbeit ab.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.4em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; ul_line_height=&#8220;2em&#8220; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; text_font_size__hover_enabled=&#8220;on|desktop&#8220; text_font_size__hover=&#8220;22px&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Eine Website, die nur gut aussieht, reicht nicht. Entscheidend ist, dass Inhalte, Struktur, Design, Nutzerf\u00fchrung und Technik so zusammenspielen, dass sie diese Aufgaben auch erf\u00fcllt.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Im Idealfall entsteht daraus ein Werkzeug, das intern unterst\u00fctzt und extern \u00fcberzeugt.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#000000&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;90deg&#8220; background_color_gradient_stops=&#8220;#000000 40%|rgba(0,0,0,0.5) 100%&#8220; background_color_gradient_overlays_image=&#8220;on&#8220; background_color_gradient_start=&#8220;rgba(0,0,0,0.5)&#8220; background_color_gradient_end=&#8220;rgba(0,0,0,0.75)&#8220; background_image=&#8220;https:\/\/deshalb.de\/wp-content\/uploads\/2025\/03\/deshalb_Freelancer_GraphicDesign_1.jpg&#8220; custom_padding=&#8220;8vw||8vw||true|false&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{%22#1d3557%22:%91%22background_color%22,%22background_color_gradient_stops%22%93}&#8220;][et_pb_row custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;13px|60px|30px|60px|false|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|true|true&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; global_colors_info=&#8220;{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22header_text_color%22,%22color%22%93,%22gcid-9a15b43a-75da-4015-a522-d0ef1179ded7%22:%91%22body_text_color%22%93}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; custom_margin=&#8220;27px|||||&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">Webdesign als Neuaufbau, Relaunch oder Webshop<\/h2>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;22px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}&#8220; body_font_size_tablet=&#8220;15px&#8220; body_font_size_phone=&#8220;14px&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220;]<\/p>\n<p><span style=\"font-family: 'Miso regular';\">Viele Probleme einer Website liegen nicht nur im sichtbaren Teil, sondern in der Grundlage. Wenn Informationsarchitektur, Seitenlogik, Inhalte und technische Basis nicht sauber zusammenspielen, helfen kleine Korrekturen nur begrenzt.<\/span><\/p>\n<p><span style=\"font-family: 'Miso regular';\">deshalb. entwickelt Websites deshalb als strukturierten Neuaufbau, als Relaunch bestehender Webauftritte oder als Webshop mit klarer Nutzerf\u00fchrung und belastbarer technischer Grundlage.<\/span><\/p>\n<p><span style=\"font-family: 'Miso regular';\">Entscheidend ist das am Ende ein Auftritt entsteht, der inhaltlich, gestalterisch und technisch als Ganzes funktioniert.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#000000&#8243; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_3,2_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;&#8211;et_global_body_font||||||||&#8220; text_text_color=&#8220;#FFFFFF&#8220; text_font_size=&#8220;22px&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_2_font=&#8220;||||||||&#8220; header_2_text_color=&#8220;#FFFFFF&#8220; header_2_font_size=&#8220;50px&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\">Ausgew\u00e4hlte Websiteprojekte<\/h2>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Jede Website folgt einer eigenen Logik. Abh\u00e4ngig von Unternehmen, Zielgruppe, Angebot und Ziel entsteht eine L\u00f6sung, die nicht austauschbar wirkt, sondern pr\u00e4zise zur Aufgabe passt.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Die folgenden Projekte zeigen, wie deshalb. Struktur, Inhalt, Design und technische Umsetzung zusammenf\u00fchrt.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/deshalb.de\/de\/projekte\/&#8220; button_text=&#8220;ALLE ARBEITEN SEHEN&#8220; button_alignment=&#8220;left&#8220; _builder_version=&#8220;4.27.6&#8243; custom_button=&#8220;on&#8220; button_text_color=&#8220;#ffffff&#8220; button_border_width=&#8220;4px&#8220; button_border_color=&#8220;#ffffff&#8220; button_border_radius=&#8220;50px&#8220; button_letter_spacing=&#8220;2px&#8220; button_font=&#8220;Miso Bold|700||on|||||&#8220; button_use_icon=&#8220;off&#8220; background_layout=&#8220;dark&#8220; animation_style=&#8220;fade&#8220; button_text_color_hover=&#8220;#000000&#8243; button_border_color_hover=&#8220;#ffffff&#8220; button_letter_spacing_hover=&#8220;2px&#8220; button_bg_color_hover=&#8220;#ffffff&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;on&#8220; button_text_color__hover=&#8220;#000000&#8243; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;on&#8220; button_border_color__hover=&#8220;#ffffff&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;off&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;on&#8220; button_letter_spacing__hover=&#8220;2px&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;on&#8220; button_bg_color__hover=&#8220;#ffffff&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_portfolio fullwidth=&#8220;off&#8220; posts_number=&#8220;4&#8243; include_categories=&#8220;385&#8243; show_categories=&#8220;off&#8220; show_pagination=&#8220;off&#8220; hover_icon=&#8220;&#xf06e;||fa||400&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; title_text_color=&#8220;#FFFFFF&#8220; title_font_size=&#8220;22px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;default&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.17.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">Leistungen f\u00fcr Webdesign, Websites und Webshops<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; max_width=&#8220;1440px&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso light|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;28px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||1px||false|false&#8220; text_font_size_tablet=&#8220;15px&#8220; text_font_size_phone=&#8220;14px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;28px&#8220; header_3_font_size_phone=&#8220;24px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\">Konzeption und Informationsarchitektur<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; ul_font_size=&#8220;22px&#8220; ul_line_height=&#8220;2em&#8220; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; ul_font_size_tablet=&#8220;22px&#8220; ul_font_size_phone=&#8220;20px&#8220; ul_font_size_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Am Anfang steht die Frage, welche Inhalte wirklich relevant sind, wie Seiten sinnvoll aufgebaut werden und wie Nutzer durch den Auftritt gef\u00fchrt werden. Eine klare Informationsarchitektur schafft Orientierung und bildet die Grundlage f\u00fcr gute SEO.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso light|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; 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text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; ul_font_size_tablet=&#8220;22px&#8220; ul_font_size_phone=&#8220;20px&#8220; ul_font_size_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Gute Websites brauchen nicht nur sch\u00f6ne Layouts, sondern klare Aussagen. deshalb. strukturiert Inhalte so, dass Leistungen verst\u00e4ndlich werden, Vertrauen entsteht und Nutzer leichter zu einer Anfrage oder Kaufentscheidung kommen.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso light|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; 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header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Nutzer sollen nicht suchen m\u00fcssen. 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header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\">Webdesign und visuelle Gestaltung<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; ul_font_size=&#8220;22px&#8220; ul_line_height=&#8220;2em&#8220; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; ul_font_size_tablet=&#8220;22px&#8220; ul_font_size_phone=&#8220;20px&#8220; ul_font_size_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Das Design einer Website muss mehr leisten als gut auszusehen. Es muss Hierarchie sichtbar machen, Inhalte lesbar strukturieren und die Marke digital pr\u00e4zise \u00fcbersetzen. Deshalb. entwickelt visuelle Systeme, die klar, eigenst\u00e4ndig und funktional sind.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;Miso light|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;28px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;800px&#8220; module_alignment=&#8220;center&#8220; custom_margin=&#8220;||1px||false|false&#8220; text_font_size_tablet=&#8220;15px&#8220; text_font_size_phone=&#8220;14px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;28px&#8220; header_3_font_size_phone=&#8220;24px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3 class=\"p1\" style=\"text-align: left;\">Technische Umsetzung<\/h3>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#457b9d&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;2c55a9c4-feed-423b-9edb-ae0b5b365cac&#8220; text_font=&#8220;|Proza Libre_weight|||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; text_line_height=&#8220;1.75em&#8220; link_font=&#8220;|Proza Libre_weight|||||||&#8220; link_text_color=&#8220;#1d3557&#8243; ul_font_size=&#8220;22px&#8220; ul_line_height=&#8220;2em&#8220; quote_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; quote_text_color=&#8220;#0e0c19&#8243; header_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;72px&#8220; header_line_height=&#8220;1.15em&#8220; header_2_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_2_text_color=&#8220;#0e0c19&#8243; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_3_text_color=&#8220;#0e0c19&#8243; header_3_font_size=&#8220;32px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_4_text_color=&#8220;#0e0c19&#8243; header_4_font_size=&#8220;24px&#8220; header_4_line_height=&#8220;1.4em&#8220; header_5_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_5_text_color=&#8220;#0e0c19&#8243; header_5_font_size=&#8220;18px&#8220; header_5_line_height=&#8220;1.4em&#8220; header_6_font=&#8220;Cormorant Garamond|Cormorant Garamond_weight|||||||&#8220; header_6_text_color=&#8220;#0e0c19&#8243; header_6_line_height=&#8220;1.5em&#8220; custom_margin=&#8220;||||false|false&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|tablet&#8220; ul_font_size_tablet=&#8220;22px&#8220; ul_font_size_phone=&#8220;20px&#8220; ul_font_size_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;40px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; header_2_font_size_tablet=&#8220;28px&#8220; header_2_font_size_phone=&#8220;20px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; header_3_font_size_tablet=&#8220;22px&#8220; header_3_font_size_phone=&#8220;17px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; header_4_font_size_tablet=&#8220;18px&#8220; header_4_font_size_phone=&#8220;15px&#8220; header_4_font_size_last_edited=&#8220;on|tablet&#8220; header_5_font_size_tablet=&#8220;15px&#8220; header_5_font_size_phone=&#8220;14px&#8220; header_5_font_size_last_edited=&#8220;on|desktop&#8220; header_6_font_size_tablet=&#8220;13px&#8220; header_6_font_size_phone=&#8220;13px&#8220; header_6_font_size_last_edited=&#8220;on|desktop&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Die technische Umsetzung erfolgt in einem passenden CMS oder Shopsystem. Ziel ist eine Website oder ein Webshop, der performant, pflegbar und erweiterbar bleibt.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#000000&#8243; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.17.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.17.3&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_2_font=&#8220;||||||||&#8220; header_2_text_color=&#8220;#FFFFFF&#8220; header_2_font_size=&#8220;50px&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">Wie Website-Projekte bei deshalb. entstehen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;1. Analyse&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Bestehende Inhalte, Strukturen, Technik, Zielgruppen und Schw\u00e4chen werden eingeordnet. So wird sichtbar, welche Probleme tats\u00e4chlich gel\u00f6st werden m\u00fcssen und welche Grundlage sinnvoll ist.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;2. Konzeption&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Auf Basis der Analyse entstehen Seitenstruktur, Hierarchie, Navigationslogik und Inhaltsaufbau. Damit wird die strategische Basis f\u00fcr den gesamten Webauftritt gelegt.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;3. UX und Wireframes&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Bevor gestaltet wird, wird die Nutzerf\u00fchrung klar definiert. Welche Inhalte geh\u00f6ren wohin, wie bewegen sich Nutzer durch die Website und welche Seitentypen werden gebraucht.<\/span><\/p>\n<h3 data-section-id=\"f790j1\" data-start=\"4022\" data-end=\"4044\"><\/h3>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;4. Webdesign und visuelle Gestaltung&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Anschlie\u00dfend wird das visuelle System entwickelt. Dabei geht es nicht nur um \u00c4sthetik, sondern um Klarheit, Lesbarkeit, Wiedererkennbarkeit und Markenpassung.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;5. Umsetzung als CMS&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Das freigegebene Design wird technisch umgesetzt. Ob Website oder Webshop, Ziel ist immer eine saubere und belastbare Grundlage.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.24.3&#8243; _module_preset=&#8220;50607da8-57bc-4d4b-aaef-f02e41c2cc4a&#8220; background_color=&#8220;#FFFFFF&#8220; custom_padding=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_tablet=&#8220;30px|30px|30px|30px|true|true&#8220; custom_padding_phone=&#8220;20px|20px|20px|20px|false|true&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; box_shadow_style=&#8220;preset1&#8243; box_shadow_vertical=&#8220;24px&#8220; box_shadow_blur=&#8220;72px&#8220; box_shadow_spread=&#8220;-12px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.12)&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb title=&#8220;6. Pr\u00fcfung und Go-live&#8220; image_icon_width=&#8220;32px&#8220; icon_alignment=&#8220;left&#8220; content_max_width=&#8220;100%&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;212b201d-2c34-41bd-936c-851b7357d08b&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|Cormorant Garamond_weight||on|||||&#8220; header_text_color=&#8220;#0e0c19&#8243; header_font_size=&#8220;24px&#8220; header_line_height=&#8220;1.4em&#8220; body_font=&#8220;|Proza Libre_weight|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; body_line_height=&#8220;1.4em&#8220; body_link_text_color=&#8220;#1d3557&#8243; body_link_font_size=&#8220;14px&#8220; background_mask_style=&#8220;corner-square&#8220; image_icon_custom_margin=&#8220;||||false|false&#8220; image_icon_custom_padding=&#8220;||||false|false&#8220; animation=&#8220;off&#8220; header_font_size_tablet=&#8220;24px&#8220; header_font_size_phone=&#8220;24px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;22px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|phone&#8220; border_radii_image=&#8220;on|6px|6px|6px|6px&#8220; locked=&#8220;off&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{%22#3c3a47%22:%91%22body_text_color%22,%22body_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_text_color%22%93,%22#457b9d%22:%91%22icon_color%22%93}&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Vor dem Launch werden Inhalte gepr\u00fcft, Seiten getestet und letzte Korrekturen vorgenommen. Erst dann geht die Website kontrolliert live.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;&#8211;et_global_body_font||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\">Wann ein Neuaufbau oder Relaunch sinnvoll wird<\/h2>\n<p data-start=\"4479\" data-end=\"4594\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Ein Websiteprojekt wird meist dann relevant, wenn der bestehende Webauftritt dem Unternehmen fachlich, visuell oder technisch nicht mehr gerecht wird.<\/span><\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular';\">Typische Ausl\u00f6ser sind unklare Leistungen, zu wenige passende Anfragen, ein Auftritt, der nicht mehr zur Marke passt, un\u00fcbersichtlich gewachsene Inhalte, ein umst\u00e4ndliches CMS, veraltete Technik oder der Wunsch, neue Leistungen, ein Rebranding oder einen Webshop digital sichtbar zu machen.<\/span><\/p>\n<ul data-start=\"4617\" data-end=\"4929\"><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/deshalb.de\/wp-content\/uploads\/2025\/08\/deshalb_HotelSchuster_Webdesign.jpg&#8220; alt=&#8220;Webdesign Hotel Schuster&#8220; title_text=&#8220;deshalb_HotelSchuster_Webdesign&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/deshalb.de\/wp-content\/uploads\/2025\/03\/deshalb_Desha_Nujsongsinn_App_UI_UX_MobileApplication_Munich_4.jpg&#8220; title_text=&#8220;deshalb_Desha_Nujsongsinn_App_UI_UX_MobileApplication_Munich_4&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; border_radii=&#8220;on|6px|6px|6px|6px&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;&#8211;et_global_body_font||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; text_font_size_tablet=&#8220;22px&#8220; text_font_size_phone=&#8220;20px&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\">SEO f\u00fcr Websites und Webshops beginnt bei der Struktur<\/h2>\n<p data-start=\"2923\" data-end=\"3183\"><span style=\"font-family: 'Miso regular';\">Wenn eine Website Sichtbarkeit aufbauen soll, muss SEO Teil des Aufbaus sein. Nicht als nachtr\u00e4gliches Plugin und nicht als Liste von Keywords, sondern in Struktur, Seitenlogik, Inhaltsaufbau, interner Verlinkung und technischer Umsetzung.<\/span><\/p>\n<p data-start=\"3185\" data-end=\"3359\"><span style=\"font-family: 'Miso regular';\">deshalb. denkt SEO darum nicht als nachtr\u00e4gliche Ma\u00dfnahme, sondern als Teil von Konzeption, Inhaltsstruktur, Nutzerf\u00fchrung und Umsetzung. So entsteht eine Website, die nicht nur gut aussieht, sondern auch relevanter, sichtbarer und vertriebsst\u00e4rker wird.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; locked=&#8220;off&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;&#8211;et_global_body_font||||||||&#8220; text_text_color=&#8220;#000000&#8243; text_font_size=&#8220;22px&#8220; header_2_font=&#8220;||||||||&#8220; header_2_font_size=&#8220;50px&#8220; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;40px&#8220; header_2_font_size_last_edited=&#8220;on|phone&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">Fragen, die vor einem Branding oft auftauchen<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;5138c454-be54-4233-bd3b-f8e6a8747976&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_accordion icon_color=&#8220;#000000&#8243; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;22px&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;20px&#8220; body_font_size_tablet=&#8220;20px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Warum reicht es nicht, eine bestehende Website einfach weiterzuentwickeln?&#8220; open=&#8220;on&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220;]<\/p>\n<p data-start=\"1273\" data-end=\"1537\"><span style=\"font-family: 'Miso regular';\">Weil viele Probleme nicht im Detail liegen, sondern im Aufbau. Wenn Struktur, Hierarchie, Inhalte, Nutzerf\u00fchrung und technische Basis nicht sauber zusammenpassen, f\u00fchrt weiteres Weiterentwickeln oft nur dazu, dass ein bestehendes Problem l\u00e4nger mitgeschleppt wird.<\/span><\/p>\n<p data-start=\"1539\" data-end=\"1676\"><span style=\"font-family: 'Miso regular';\">Kleine Anpassungen k\u00f6nnen sinnvoll sein. Wenn die Grundlage aber nicht tr\u00e4gt, ist ein sauberer Neuaufbau in der Regel die bessere L\u00f6sung.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Was ist bei deshalb. im Leistungsumfang enthalten?&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220; open=&#8220;off&#8220;]<\/p>\n<p data-start=\"1453\" data-end=\"1694\"><span style=\"font-family: 'Miso regular';\">Ein Website-Projekt umfasst je nach Aufgabe die konzeptionelle Grundlage, Informationsarchitektur, UX, Inhaltsstruktur, Text, Content, visuelle Gestaltung, Designsystem, Abstimmung und Freigabe sowie die technische Umsetzung als CMS-Website.<\/span><\/p>\n<p data-start=\"1696\" data-end=\"1987\"><span style=\"font-family: 'Miso regular';\">Entscheidend ist nicht ein starres Paket, sondern dass die Website am Ende als Ganzes funktioniert: inhaltlich, strukturell, gestalterisch und technisch. Wenn es sinnvoll ist, kann deshalb. den Auftritt auch nach dem Launch weiter betreuen und inhaltlich oder gestalterisch weiterentwickeln.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Was macht deshalb. anders als andere?&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220; open=&#8220;off&#8220;]<\/p>\n<p data-start=\"831\" data-end=\"1107\"><span style=\"font-family: 'Miso regular';\">deshalb. entwickelt Websites nicht nur gestalterisch oder technisch, sondern als vollst\u00e4ndigen digitalen Auftritt. Von Konzeption, Informationsarchitektur und UX \u00fcber Inhalte, Text und Gestaltung bis zur technischen Umsetzung entsteht die Website als zusammenh\u00e4ngendes System.<\/span><\/p>\n<p data-start=\"1109\" data-end=\"1391\"><span style=\"font-family: 'Miso regular';\">Der Fokus liegt auf sauberen Neuaufbauten und Relaunches mit klarer Struktur und belastbarer Grundlage. Je nach Projekt \u00fcbernimmt deshalb. auch die inhaltliche Ausarbeitung, unterst\u00fctzt bei Text und Content und begleitet die Website \u00fcber den Launch hinaus in der weiteren Betreuung.<\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;73121f80-a3ef-4484-8763-c3f18e3c56d2&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_accordion icon_color=&#8220;#000000&#8243; use_icon_font_size=&#8220;on&#8220; icon_font_size=&#8220;22px&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;20px&#8220; body_font_size_tablet=&#8220;20px&#8220; body_font_size_phone=&#8220;20px&#8220; body_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Wie l\u00e4uft das Projekt ab?&#8220; open=&#8220;on&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220;]<\/p>\n<p data-start=\"2024\" data-end=\"2347\"><span style=\"font-family: 'Miso regular';\">Der Ablauf beginnt mit der Analyse der bestehenden Website oder der Ausgangslage. Danach folgen Konzeption, Informationsarchitektur und Inhaltsstruktur. Auf dieser Grundlage werden UX, Wireframes und das visuelle Design entwickelt und abgestimmt. Erst danach wird die Website technisch umgesetzt und zum Launch vorbereitet.<\/span><\/p>\n<p data-start=\"2349\" data-end=\"2547\"><span style=\"font-family: 'Miso regular';\">Die Reihenfolge ist bewusst klar: erst verstehen, dann strukturieren, dann gestalten, dann umsetzen. So entsteht der Webauftritt nicht aus Einzelentscheidungen, sondern als zusammenh\u00e4ngendes System.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Wie lange dauert das?&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220; open=&#8220;off&#8220;]<\/p>\n<p data-start=\"2580\" data-end=\"2828\"><span style=\"font-family: 'Miso regular';\">Das h\u00e4ngt vom Umfang ab. Eine fokussierte Website mit klarer Struktur ist etwas anderes als ein umfassender Relaunch mit vielen Inhaltsbereichen, neuer Informationsarchitektur, individueller Gestaltung, Content-Erstellung und technischer Umsetzung.<\/span><\/p>\n<p data-start=\"2830\" data-end=\"2995\"><span style=\"font-family: 'Miso regular';\">Sinnvoll l\u00e4sst sich die Dauer erst einordnen, wenn klar ist, wie komplex die Inhalte sind, wie viele Bereiche die Website umfasst und wie der Ausgangspunkt aussieht.<\/span><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Was kostet das ungef\u00e4hr?&#8220; open_toggle_background_color=&#8220;#FFFFFF&#8220; closed_toggle_background_color=&#8220;#FFFFFF&#8220; _builder_version=&#8220;4.27.6&#8243; _module_preset=&#8220;default&#8220; body_font=&#8220;Miso regular||||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;22px&#8220; border_color_all=&#8220;RGBA(255,255,255,0)&#8220; inline_fonts=&#8220;Miso regular&#8220; global_colors_info=&#8220;{}&#8220; toggle_level=&#8220;h4&#8243; toggle_font=&#8220;Miso||||||||&#8220; open=&#8220;off&#8220;]<\/p>\n<p class=\"p1\"><span style=\"font-family: 'Miso regular'; font-weight: normal;\">Das h\u00e4ngt von Umfang, Anforderungen und Komplexit\u00e4t des Projekts ab. 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Er muss wirken.<\/h2>\n<p>&#8220; content_last_edited=&#8220;on|desktop&#8220; admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.27.6&#8243; text_font=&#8220;Miso Bold||||||||&#8220; text_text_color=&#8220;#FFFFFF&#8220; text_font_size=&#8220;50&#8243; text_letter_spacing=&#8220;2&#8243; text_line_height=&#8220;1.9em&#8220; header_font=&#8220;Miso Bold|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;50&#8243; header_2_font=&#8220;Miso Bold|||on|||||&#8220; header_2_text_color=&#8220;#FFFFFF&#8220; header_2_font_size=&#8220;60px&#8220; header_2_line_height=&#8220;1.3em&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_left&#8220; background_repeat=&#8220;repeat&#8220; text_orientation=&#8220;center&#8220; max_width=&#8220;1000%&#8220; module_alignment=&#8220;center&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; animation_intensity_slide=&#8220;4%&#8220; text_text_color_tablet=&#8220;#FFFFFF&#8220; 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