{"id":239047,"date":"2026-07-22T20:45:33","date_gmt":"2026-07-22T18:45:33","guid":{"rendered":"https:\/\/deshalb.de\/?page_id=239047"},"modified":"2026-07-29T11:58:49","modified_gmt":"2026-07-29T09:58:49","slug":"founders-brand-framework","status":"publish","type":"page","link":"https:\/\/deshalb.de\/de\/founders-brand-framework\/","title":{"rendered":"Founders Brand Framework"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“4.27.7″ _module_preset=“default“ custom_padding=“0px||0px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.27.7″ _module_preset=“default“ width=“100%“ max_width=“100%“ custom_padding=“||2px|||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.27.7″ _module_preset=“default“ global_colors_info=“{}“][et_pb_code _builder_version=“4.27.7″ _module_preset=“default“ custom_margin=“-21px|||||“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

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VIEW<\/span><\/div>\n

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DESHALB – FOR AMBITIOUS STARTUPS<\/div>\n

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FOUNDERS<\/span><\/span> BRAND<\/span><\/span> FRAMEWORK<\/span><\/span> <\/h1>\n

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Strategie, Identit\u00e4t und Anwendungen als ein flexibles Brand System, das mit eurem Unternehmen w\u00e4chst.<\/pee> <\/div>\n

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SCROLL TO BUILD<\/span> <\/span> <\/div>\n

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POSITIONING – IDENTITY – WEBSITE – PRINT – MARKETING – PITCH – LAUNCH –\u00a0<\/span> POSITIONING – IDENTITY – WEBSITE – PRINT – MARKETING – PITCH – LAUNCH –\u00a0<\/span> <\/div>\n

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POSITIONING – IDENTITY – WEBSITE – PRINT – MARKETING – PITCH – LAUNCH –\u00a0<\/span> POSITIONING – IDENTITY – WEBSITE – PRINT – MARKETING – PITCH – LAUNCH –\u00a0<\/span> <\/div>\n

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01 \/ THE PROBLEM<\/div>\n

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KEIN<\/span>FLICKWERK.<\/span>EINE MARKE,<\/span>DIE MITW\u00c4CHST.<\/span><\/h2>\n

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Es braucht eine Marke, die sofort verst\u00e4ndlich ist, Vertrauen erzeugt und Wachstum nicht ausbremst.<\/pee> Das Founders Brand Framework verbindet strategische Klarheit mit einem skalierbaren Brand System. Es schafft ein flexibles Fundament, das vom ersten Pitch \u00fcber alle Wachstumsphasen hinweg konsistent funktioniert und sich mit eurem Unternehmen weiterentwickelt.<\/pee> <\/div>\n

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ONE COHERENT SYSTEM.<\/span> MOVE TO EXPLORE<\/span> <\/div>\n

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FOUNDERS<\/span> BRAND<\/strong> FRAMEWORK<\/span> <\/div>\n

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POSITIONIERUNG<\/span> IDENTIT\u00c4T<\/span> DIGITAL<\/span> SOCIAL MEDIA<\/span> VERTRIEB<\/span> MARKETING<\/span> PRODUKT<\/span> CONTENT<\/span> PRINT<\/span> VERPACKUNG<\/span> MOTION<\/span> WACHSTUM<\/span> <\/div>\n

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01<\/span> <\/p>\n
POSITIONIERUNG<\/strong> Die strategische Grundlage mit klarer Positionierung, Botschaften und einem tiefen Verst\u00e4ndnis deiner Zielgruppe.<\/pee> <\/div>\n

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02 \/ SELECTED WORK<\/div>\n

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Marken, die nicht nach Startup aussehen.<\/h2>\n

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src=“https:\/\/deshalb.de\/wp-content\/uploads\/2023\/09\/deshalb_Desha_Nujsongsinn_GraphicDesign_Munich_Branding_Flixbus_LogoDesign_Branddesigner_3.jpg“ alt=“Flixbus Markenanwendung am Unternehmensstandort“ onload=“this.parentElement.dataset.imageState=’loaded'“ onerror=“this.parentElement.dataset.imageState=’error'“ loading=“eager“ decoding=“async“ referrerpolicy=“no-referrer“> <\/p>\n
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FLIX<\/h3>\n

REBRANDING \/ BRAND SYSTEM \/ MOBILITY<\/pee> <\/div>\n

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ALAIKA<\/h3>\n

BRANDING \/ PRINT \/ DIGITAL \/ CONSULTING<\/pee> <\/div>\n

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CAF\u00c9 NU<\/h3>\n

IDENTITY \/ PACKAGING \/ DIGITAL<\/pee> <\/div>\n

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03 \/ THE FRAMEWORK<\/div>\n

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Alles, was eine starke Marke zum Start braucht.<\/h2>\n

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01<\/span><\/p>\n

POSITIONING<\/h3>\nRelevanz, Differenzierung, Zielgruppe und eine klare Story.<\/pee> <\/article>\n

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IDENTITY<\/h3>\nLogo, Typografie, Farben, Bildwelt und ein flexibles Designsystem.<\/pee> <\/article>\n

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WEBSITE<\/h3>\nDigitale Markenf\u00fchrung, \u00fcberzeugende Inhalte und eine klare Conversion-Logik.<\/pee> <\/article>\n

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LAUNCH<\/h3>\nDie wichtigsten Anwendungen f\u00fcr Pitch, Sales, Recruiting und Markteintritt.<\/pee> <\/article>\n

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04 \/ PROCESS<\/div>\n

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Gr\u00fcnden kann jeder.Strategisch wachsen nicht.<\/h2>\n

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01<\/span><\/p>\n

DISCOVER<\/h3>\nZiele, Markt, Produkt und Ambition verstehen.<\/pee><\/article>\n

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DEFINE<\/h3>\nPositionierung und Markenidee pr\u00e4zisieren.<\/pee><\/article>\n

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DESIGN<\/h3>\nIdentit\u00e4t und digitale Experience entwickeln.<\/pee><\/article>\n

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04<\/span><\/p>\n

DEPLOY<\/h3>\nSystem ausrollen und launch-ready \u00fcbergeben.<\/pee><\/article>\n

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<\/span> BUILD<\/span> BOLD.<\/span> <\/span> BUILD<\/span> FOR CHANGE.<\/span> <\/span> BUILD<\/span> TO LAST.<\/span> <\/span> <\/div>\n

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FOR THOSE WHO BUILD WHAT OTHERS ONLY TALK ABOUT.<\/div>\n

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EURE IDEE<\/span><\/span> IST BEREIT.<\/span><\/span> EURE MARKE<\/span><\/span> SOLLTE ES AUCH SEIN.<\/span><\/span> <\/h2>\n

PROJEKT STARTEN<\/span><\/svg><\/span> <\/a> <\/div>\n

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