{"id":231858,"date":"2026-02-06T21:13:37","date_gmt":"2026-02-06T20:13:37","guid":{"rendered":"https:\/\/deshalb.de\/project\/bullshit-bingo\/"},"modified":"2026-02-06T21:13:37","modified_gmt":"2026-02-06T20:13:37","slug":"bullshit-bingo","status":"publish","type":"project","link":"https:\/\/deshalb.de\/de\/project\/bullshit-bingo\/","title":{"rendered":"Bullshit Bingo"},"content":{"rendered":"

[et_pb_section fb_built=“1″ disabled_on=“on|on|on“ admin_label=“Hero“ _builder_version=“4.27.5″ use_background_color_gradient=“on“ background_color_gradient_direction=“116deg“ background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0.81) 29%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“#000000″ background_color_gradient_end=“rgba(0,0,0,0.81)“ background_color_gradient_end_position=“29%“ background_image=“https:\/\/deshalb.de\/wp-content\/uploads\/2025\/11\/deshalb_desha_nujsongsinn_Design_Strategy_Branding.jpg“ custom_padding=“|||“ animation_style=“zoom“ animation_intensity_zoom=“4%“ disabled global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ text_font=“Miso Bold|500||on|||||“ text_text_color=“#353740″ text_letter_spacing=“3px“ custom_margin=“||45px|“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

RAPSONG
<\/span><\/h2>\n

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Business Tourette<\/h1>\n

[\/et_pb_text][et_pb_post_nav in_same_term=“off“ prev_text=“next“ next_text=“previous“ _builder_version=“4.16″ title_font=“Miso||||||||“ title_text_color=“#ffffff“ title_font_size=“20px“ max_width_tablet=““ max_width_phone=““ max_width_last_edited=“on|desktop“ custom_padding=“10px|10px|10px|10px“ border_width_all=“1px“ border_color_all=“#ffffff“ global_colors_info=“{}“][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“4.27.5″ background_color=“#000000″ custom_margin=“|||“ custom_padding=“40px||0||false|false“ global_colors_info=“{}“][et_pb_row admin_label=“Video“ _builder_version=“4.16″ custom_padding=“0px|0px|0px|0px“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“4%“ animation_starting_opacity=“100%“ box_shadow_style=“preset1″ box_shadow_blur=“77px“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_video src=“https:\/\/vimeo.com\/1162502268″ _builder_version=“4.27.5″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“4.27.5″ custom_margin=“30px||||false|false“ custom_margin_tablet=“0px||||false|false“ custom_margin_phone=“0px||||false|false“ custom_margin_last_edited=“on|tablet“ animation_style=“fade“ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ text_font=“Miso||||||||“ text_text_color=“#FFFFFF“ text_font_size=“22px“ text_line_height=“1.8em“ header_font=“|||on|||||“ header_text_color=“#FFFFFF“ custom_margin=“||12px|||“ animation_style=“flip“ animation_intensity_flip=“20%“ inline_fonts=“Miso light“ global_colors_info=“{}“]<\/p>\n

BULLSHIT BINGO<\/h1>\n

Ein Lied \u00fcber Unternehmenssprache und Buzzwords.<\/span><\/h2>\n

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Die Unternehmenssprache ist zu einer Inszenierung von Gewissheit geworden \u2013 manchmal bestehend aus Schlagworten, \u201eBullshit-Bingo\u201c, Strategiegespr\u00e4chen und KI-Rhetorik, die darauf abzielen, Absichten zu signalisieren, ohne viel zu sagen.<\/span><\/p>\n

\u201eBullshit Bingo\u201c ist ein Rap-Song, der ausschlie\u00dflich aus dieser Sprache besteht.
Formulierungen, wie sie \u00fcblicherweise in Pr\u00e4sentationen, Keynotes und Beitr\u00e4gen von Vordenkern zu finden sind, werden zu Rhythmus, Wiederholungen und Klang verdichtet.<\/p>\n

Das Ergebnis ist eine satirische Betrachtung in Form von Pointen und eine musikalische Umsetzung dessen, wie sich die heutige Gesch\u00e4ftskommunikation oft anf\u00fchlt, insbesondere in den sozialen Medien.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.27.5″ text_font=“–et_global_body_font||||||||“ text_text_color=“#FFFFFF“ text_font_size=“22px“ text_line_height=“1.8em“ header_font=“||||||||“ header_4_font=“Montserrat|600|||||||“ header_4_font_size=“22px“ custom_margin=“112px||60px|||“ custom_margin_tablet=“0px||||false|false“ custom_margin_phone=“0px||||false|false“ custom_margin_last_edited=“on|tablet“ animation_style=“fade“ locked=“off“ inline_fonts=“Miso Bold,Miso regular“ global_colors_info=“{}“]<\/p>\n

Credits<\/span><\/h2>\n

Konzept
Text
Bildmaterial \/ Digitale Collage
Animation<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16″ max_width=“2600px“ use_custom_width=“on“ custom_width_px=“2600px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_post_nav in_same_term=“off“ prev_text=“next“ next_text=“previous“ _builder_version=“4.27.5″ title_font=“Miso||||||||“ title_text_color=“#ffffff“ title_font_size=“20px“ custom_padding=“10px|10px|10px|10px“ border_width_all=“1px“ border_color_all=“#ffffff“ global_colors_info=“{}“] Branding and development of system for different branches and products of Stadtwerke Waldshut-Tiengen. Instead on focusing on the institution (Werke) the new brand concept focuses on their products (:werk). The base logo ‚:werk‘ works in variety combination. Each standing for an specific area of their products and services. [\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

RAPSONGBusiness TouretteBULLSHIT BINGO Ein Lied \u00fcber Unternehmenssprache und Buzzwords.Die Unternehmenssprache ist zu einer Inszenierung von Gewissheit geworden \u2013 manchmal bestehend aus Schlagworten, \u201eBullshit-Bingo\u201c, Strategiegespr\u00e4chen und KI-Rhetorik, die darauf abzielen, Absichten […]<\/p>\n","protected":false},"author":1,"featured_media":231859,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[369,370,371],"project_tag":[],"class_list":["post-231858","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-animation","project_category-copywriting","project_category-konzept"],"yoast_head":"\nBullshit Bingo - deshalb.de<\/title>\n<meta name=\"description\" content=\"Entdecken Sie das Konzept des \u201eBusiness Tourette\u201c und erfahren Sie, wie es sich auf Marken- und Designstrategien in modernen Gesch\u00e4ftsumgebungen auswirkt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deshalb.de\/de\/project\/bullshit-bingo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bullshit Bingo\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie das Konzept des \u201eBusiness Tourette\u201c und erfahren Sie, wie es sich auf Marken- und Designstrategien in modernen Gesch\u00e4ftsumgebungen auswirkt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/deshalb.de\/de\/project\/bullshit-bingo\/\" \/>\n<meta property=\"og:site_name\" content=\"deshalb.de\" \/>\n<meta property=\"og:image\" content=\"https:\/\/deshalb.de\/wp-content\/uploads\/2026\/02\/Businesstourette.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"557\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/deshalb.de\\\/de\\\/project\\\/bullshit-bingo\\\/\",\"url\":\"https:\\\/\\\/deshalb.de\\\/de\\\/project\\\/bullshit-bingo\\\/\",\"name\":\"Bullshit Bingo - 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