{"id":232163,"date":"2018-06-02T20:01:12","date_gmt":"2018-06-02T18:01:12","guid":{"rendered":"https:\/\/deshalb.de\/project\/flixbus-rebranding\/"},"modified":"2018-06-02T20:01:12","modified_gmt":"2018-06-02T18:01:12","slug":"flixbus-rebranding","status":"publish","type":"project","link":"https:\/\/deshalb.de\/de\/project\/flixbus-rebranding\/","title":{"rendered":"Flixbus Rebranding"},"content":{"rendered":"

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Branding<\/span><\/h2>\n

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Flixbus<\/span><\/h1>\n

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Rebranding Flixbus \/ Logo Design \/ Illustration<\/h2>\n

Im Jahr 2015 wurde ich beauftragt, das deutsche Start-up Flixbus einem Rebranding zu unterziehen, mit dem Ziel, ein vielseitiges Markensystem f\u00fcr die globale Expansion zu entwickeln. Dieses umfassende Projekt umfasste unter anderem Logo-Design und Illustrationen. <\/p>\n

Leistungsumfang<\/h3>\n
    \n
  • Entwicklung eines Markensystems: Entwicklung eines einheitlichen Markensystems f\u00fcr Flix und seine Teilmarken: Flixmobility, Flixbus und Flixtrain.<\/li>\n
  • Logo-Design: Entwurf neuer Logos, die der Markenvision entsprechen.
    \nVisuelle Identit\u00e4t: Entwicklung des Erscheinungsbilds des Unternehmens, einschlie\u00dflich Richtlinien, Key Visuals, Illustrationen und Symbolen f\u00fcr den Einsatz sowohl offline als auch online.<\/li>\n
  • Markenbuch und Styleguide: Umfassende Richtlinien zu Farben, Symbolen und dem allgemeinen Stil, um eine einheitliche Gestaltung zu gew\u00e4hrleisten.<\/li>\n<\/ul>\n

    Wichtigste Erfolge<\/h3>\n
      \n
    • Globales Branding: Entwicklung eines Branding-Systems, das sich f\u00fcr den weltweiten Einsatz eignet.<\/li>\n
    • Richtlinien und Tools: Es wurden detaillierte Richtlinien bereitgestellt, um die Markenkonsistenz auf allen Plattformen zu gew\u00e4hrleisten. Das Rebranding von Flixbus wurde 2016 erfolgreich umgesetzt.<\/li>\n<\/ul>\n

       
      \n[\/et_pb_text][et_pb_image src=“https:\/\/deshalb.de\/wp-content\/uploads\/2018\/09\/deshalb_DeshaNujsongsinn_Flixbus_branding_logodesign.jpg“ show_in_lightbox=“on“ use_overlay=“on“ overlay_icon_color=“#ffffff“ hover_overlay_color=“rgba(0,0,0,0.5)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.16″ animation_style=“flip“ animation_direction=“right“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/deshalb.de\/wp-content\/uploads\/2018\/09\/deshalb_DeshaNujsongsinn_Flixbus_branding_logo_busses.jpg“ show_in_lightbox=“on“ use_overlay=“on“ overlay_icon_color=“#ffffff“ hover_overlay_color=“rgba(0,0,0,0.5)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ 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      Der deutsche Hyperloop: Flixmobility<\/h2>\n

      Das Rebranding spielte eine entscheidende Rolle dabei, Flixmobility zu einem bekannten und erfolgreichen Unternehmen zu machen. Das unverwechselbare Erscheinungsbild ist nun auf Millionen von Produkten deutlich zu sehen, darunter Busse, Z\u00fcge, Autos, Fahrr\u00e4der, Fernsehspots, Kleidung, Uniformen und Gesch\u00e4fte.
      \n[\/et_pb_text][et_pb_image src=“https:\/\/deshalb.de\/wp-content\/uploads\/2018\/09\/deshalb_DeshaNujsongsinn_poster_plakat_affiche_posterdesign_flixbus_snow.jpg“ show_in_lightbox=“on“ use_overlay=“on“ overlay_icon_color=“#ffffff“ hover_overlay_color=“rgba(0,0,0,0.5)“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ _builder_version=“4.16″ animation_style=“flip“ animation_direction=“top“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][et_pb_image src=“https:\/\/deshalb.de\/wp-content\/uploads\/2018\/09\/deshalb_DeshaNujsongsinn_Flixbus_Flixtrain_branding_logo_train.jpg“ show_in_lightbox=“on“ use_overlay=“on“ overlay_icon_color=“#ffffff“ hover_overlay_color=“rgba(0,0,0,0.5)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|desktop“ 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background_color_gradient_stops=“#000000 0%|rgba(0,0,0,0.81) 29%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“#000000″ background_color_gradient_end=“rgba(0,0,0,0.81)“ background_color_gradient_end_position=“29%“ custom_padding=“0|0px|0|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ max_width=“2600px“ use_custom_width=“on“ custom_width_px=“2600px“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_post_nav in_same_term=“off“ prev_text=“next“ next_text=“previous“ _builder_version=“4.16″ title_font=“Miso||||||||“ title_text_color=“#ffffff“ title_font_size=“20px“ custom_padding=“10px|10px|10px|10px“ border_width_all=“1px“ border_color_all=“#ffffff“ global_colors_info=“{}“]Markenentwicklung und Konzeption eines Systems f\u00fcr verschiedene Gesch\u00e4ftsbereiche und Produkte der Stadtwerke Waldshut-Tiengen. Anstatt den Fokus auf die Institution (Werke) zu legen, konzentriert sich das neue Markenkonzept auf deren Produkte (:werk). Das Basislogo \u201e:werk\u201c l\u00e4sst sich in vielf\u00e4ltigen Kombinationen einsetzen, wobei jede f\u00fcr einen bestimmten Bereich der Produkte und Dienstleistungen steht.
      \n[\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Branding Flixbus Rebranding Flixbus \/ Logo Design \/ Illustration Im Jahr 2015 wurde ich beauftragt, das deutsche Start-up Flixbus einem Rebranding zu unterziehen, mit dem Ziel, ein vielseitiges Markensystem f\u00fcr […]<\/p>\n","protected":false},"author":1,"featured_media":232164,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[374,384,372,378,375],"project_tag":[],"class_list":["post-232163","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding","project_category-branding-landingpage","project_category-illustration","project_category-poster","project_category-print"],"yoast_head":"\nFlixbus Rebranding - deshalb.de<\/title>\n<meta name=\"description\" content=\"Entdecken Sie das Erfolgsrezept hinter dem Flixbus-Branding. Erfahren Sie, wie das Unternehmen dank seiner erfolgreichen Markenstrategien zu einem Branchenf\u00fchrer geworden ist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deshalb.de\/de\/project\/flixbus-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flixbus Rebranding\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie das Erfolgsrezept hinter dem Flixbus-Branding. 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