Services – From Concept to Execution

Branding, Creative Direction and Design for Distinctive Brands

Independent design studio offering branding, creative direction, art direction, graphic design and web design. Since 2012, deshalb. has been developing brand identities, visual systems and digital experiences for companies that value clear communication and distinctive design. Services range from early concept development and brand strategy to design, copywriting and the implementation of CMS-based websites and webshops.

With over 15 years of professional experience in design and creative direction and several internationally recognized projects, the studio combines conceptual thinking with precise execution.

The focus lies on creating solutions that are visually strong, strategically sound and effective in real-world communication.

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STRATEGY

Brand Strategy and Positioning

Development of brand strategies that define positioning, messaging and the overall direction of a brand.

 

  • Brand analysis
  • Competitive analysis
  • Brand strategy
  • Brand positioning
  • Communication strategy
  • Naming
  • Concept development

CREATIVE DIRECTION

Creative and Art Direction

Development of visual concepts and creative frameworks that guide design, campaigns and brand communication.

 

  • Creative direction
  • Art direction
  • Visual concepts
  • Campaign concepts
  • Visual language development
  • Design systems
  • Visual storytelling
  • Editorial direction
  • Creative supervision

BRANDING

Brand Identity and Visual Systems

Design and development of visual identities that create recognition and consistency across all media.

 

  • Brand identity
  • Logo design
  • Visual identity systems
  • Brand guidelines
  • Brand development
  • Brand refresh and redesign

DESIGN

Graphic Design and Visual Communication

Design for print and digital communication with a focus on clarity, typography and visual structure.

 

  • Graphic design
  • Editorial design
  • Corporate design
  • Posters and visual communication
  • Packaging design
  • Publication design
  • Vector graphics
  • Exhibition and trade show design
  • Presentation and pitch deck design
  • Motion graphics and animation

DIGITAL

Web Design and CMS Development

Design and development of websites that translate brand identities into clear and functional digital experiences.

 

  • Website concept and information architecture
  • UX design
  • User interface design
  • App design
  • Web design
  • CMS-based website development
  • WordPress websites
  • Responsive design systems

EXHIBITION

Exhibition and Trade Show Design

Development of visual concepts and graphic systems for exhibition spaces and trade show booths.

 

  • Exhibition concepts

  • Trade show booth design

  • Spatial brand communication

  • Exhibition graphics

  • Large-scale graphics

  • Information and wayfinding systems

  • Booth visuals

  • Presentation environments

COPYWRITING

Naming and Brand Communication

Development of names, messaging and texts that support the overall brand concept.

 

  • Brand naming
  • Taglines and claims
  • Brand messaging
  • Campaign copywriting
  • Editorial writing
  • Brand voice development
  • Communication concepts
  • Storytelling

VISUAL CONTENT

Illustration and Photography

Custom visuals and photography that complement brand identities and communication.

 

  • Illustration
  • Icon systems
  • Custom graphic assets
  • Product photography
  • Packshot photography
  • Brand imagery
  • Visual assets
  • Campaign visuals
  • 360° photography and video
  • 360° virtual tours
  • projection mapping
  • immersive media

Book me now. Love me later.

If you are planning a new brand, website or campaign, feel free to get in touch.

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